The show is based around the question of ‘why?’. Why do you do that job? Why do you love that person? Why do you believe what you believe? How many of us actually know why we make these choices compared to ‘what’ we make them for is what fascinates me. This show isn’t a TED talk, an invite to join a pyramid scheme or even a cult, it’s just one man’s rambling journey questioning why the hell we do what we do.