Scruff of the Neck presents Loviet [CANCELLED]
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If 2020 was a rollercoaster, 2021 is the theme park. It’s the only way rock-pop singer-songwriter, Loviet, can explain it. The quick ride of last year’s three-song EP “Everyone Knows the Thrill When it’s Over” turned out to be just a taste of the expansive set her upcoming fall album has to offer. With this second release, she boldly introduces sound versatility to the speakers, lyrical variety to the ears and a burgeoning songwriter to the crowds. Loviet’s kept her signature, shimmery hooks and tell-all emotions rooted in party sweat, but mastered a cathartic flavour in all seven songs she wrote, sang and produced during 2020’s planet-wide period of self-reflection. Led by the lead single, “Dullshine”, the album’s romanticized teen memories, inner battles won and lost, and existential sparring with the future easily duet with classic 90’s grunge and 80’s synth on the side. The whole album’s nostalgic thread pulls together a generational gist wrapped in poetic power that anyone can relate to. As her body of work grows, it’s clear that Loviet’s here to take up some serious space on the edge of pop’s dancehall mold. A good measure of fuck-it undertones live in her exhales to help counterattack the industries plastic and emphasize her see-through approach to real stories and gutteral songs. It’s a deliberate move by an artist who wants to see where things can go before they close the gates. This is a tour of her theme park after all.